What a barbershop website actually needs

Most barbershop websites are trying too hard. Autoplaying video, a dozen fonts, a contact form nobody fills out. The people looking at your site want four things, fast.

One: can I book right now. Your booking link belongs above the fold, on every page, in a color you can't miss. Two: when are you open. Real hours, in plain 12-hour time — 9 AM to 7 PM — not buried in a footer.

Three: is this place any good. A handful of real photos of real cuts, and real reviews with names on them. Four: where are you and how do I get there. An address that opens the map in one tap.

Everything else is decoration. We build the four things first, make them fast, and stop. That's the whole trick.